For fifteen years, Thinktiv has created brands that increase a company’s enterprise value.
A great brand strategy pays significant dividends regardless of the company stage. Progressive early-stage companies use their brand to establish customer loyalty and differentiation. Smart late-stage companies leverage a brand refresh to get a valuation pop during a transaction, amplify a product introduction, or reframe the market narrative after an acquisition.
You have a significant amount of enterprise value locked up in your brand.
So, just because society has gone #pantsless doesn’t mean your company should be going brandless.
Let’s do the tighten up.
Need some motivation? Here’s a soundtrack to rally your team.
In this new era of always-on video, it can be hard to draw the line between personal and corporate space. “Authenticity” only goes so far with customers when you’re trying to have a serious conversation. (And, your cat can only add so much levity to the discourse these days, amirite?!)
Despite what the internet might tell you: we’re not all wired to share our personal lives. All. The. Damn. Time. It’s one thing to be comfortable with our co-workers, but trying to conduct a sales or support call is another level of trust. As the lines between professional and personal life blur, we need virtual help signaling context.
Your brand visually represents everything about your company. And, in that image, your customers must trust, even in the most unprecedented of times, you are there to support them.
So, which one of these is your CEO right now?
Solution: Thinktiv’s Zoom Background Builder
We won’t lecture you the dos and don’ts of proper Zooming (are we doing that yet?), but we will help you look your best.
We saw our customers struggling to adopt work from home routines while maintaining their high standards of service. We started building these backgrounds by hand… but then we had a better idea.
Thinktiv’s Zoom Backgrounder Builder. Design and download, a high-quality, branded background to enhance your next meeting.
It’s a simple way to showcase your company while you level-up your virtual presence: 1) Upload your logo, 2) add a tagline, then 3) complete with some background flourish. Download. Done.
We’re here to help in any way we can. Big or small. Strategic or tactical. That’s our DNA. Think + Make. Add value. #win
So, when you’re done building your background with our Zoom Backgrounder Builder, reach out to us.
We’re the world’s best value creation architects. Let’s build something great together.
How to use Zoom’s virtual Backgrounds
If you need some help with Zoom, here you go.
#NoPants
Fun fact (maybe, depending on your POV): a 2016 Zogby Analytics survey of 800 video conference users found that 11% of video conferencing participants admitted to not wearing pants during calls.
Stay Pantsless, not Brandless in 2020, folks.
Thinktiv is a consulting firm headquartered in Austin, Texas. We partner with private equity sponsors and executive teams to transform software and tech-enabled companies into the most valuable versions of themselves. Established in 2005, we’re an expert team of business operators and software technology pioneers that uniquely weave customer & product experience, corporate strategy, and transaction advisory into our approach which we call Integrated Value Creation. Let’s connect on Twitter or LinkedIn or work with us to create more value.
