Don’t let ambiguity get in the way of getting back to work.
These are strange times that we live in. #historyrepeatingitself. Just when we think we have reached a new zenith of innovation, mother nature reminds us that failure is always an option.
But, failures are rarely attributed to a single weakness in a system. As experts in digital transformation, we help clients to identify and solve various points of failure like instability, fragility, and ambiguity in their organizations.
We are now also part of over 30.7 million American small businesses that are dealing with their own 2020 moments right now. Along with our corporate customers, we’re all in this fight together. As we come back online across the country, it’s clear there is still work to do to return safely.
The Challenge: a Returning Workforce
Many businesses and workplaces are slowly returning from work-from-home quarantine. Right now that looks like an ad-hoc in-office hour here, a careful half-day there. So, it is important that your business is ready to inform, educate, and keep team members safe.
Solve ambiguity through better communication.
Importantly, many State, City, and County ordinances are requiring face-covering, hand-washing, and social distancing posted signage. It’s imperative that if you’re a business owner or HR manager, you know your local requirements. Example from the City of Austin, TX
We can’t solve ambiguity if we’re not consistent, precise in our language, and engaging in our message. Nor can we hope to drive awareness if we’re not proactive in delivering that message.
Signage Then.
The Spanish Influenza was the last major pandemic 100 years ago.
In black & white, newspaper and placards across the nation encouraged wearing face masks and social distancing measures.
Signage Now.
Many of the exact same rules apply: wear a face mask, wash your hands often, and maintain social distancing.
However, while the message is the same, the challenges of implementing it have evolved. Many businesses interpret or enforce rules differently. This may be in part to their “essential” status, internal policies, State-by-state mandates, or, generally, the lack of intra-state consistency between state counties’ Risk-based guidelines.
The Solution: Thinktiv’s COVID-19 SIGN BUILDER
As a business, consistent communication is essential to building your brand — and reinforcing its mission.
Your brand visually represents everything about your company. And, in that image, your customers and team members must trust you are there to support them.
In our own workspace, we were faced with a hodge-podge of confusing printouts taped haphazardly to walls with illegible font-sizes or out of date messages. We recognized that if we were struggling with our own cacophony of signage in just one building, so were our clients and partners.
So what do we do? We do the Thinktiv thing — we think + make.
We extended our popular Zoom Background Builder to help you deliver a consistent and on-brand message about your workplace COVID guidelines.
Thinktiv’s COVID Sign Builder.
In about a minute you can design and download a high-quality branded COVID-19 signage to keep your team members and visitors informed and safe.
It’s a simple way to educate:
- Choose a template
- Upload your logo
- Enhance the background
- Download and print
We’re here to help in any way we can. Big or small. Strategic or tactical. That’s our DNA. Think + Make. Add value. #win
So, when you’re done protecting your workspace with our COVID Sign Builder, please reach out to us.
We’re the world’s best value creation architects. Let’s build something great together.
For fifteen years, Thinktiv has created brands that increase a company’s enterprise value.
A great brand strategy pays significant dividends regardless of the company stage. Progressive early-stage companies use their brand to establish customer loyalty and differentiation. Smart late-stage companies leverage a brand refresh to get a valuation pop during a transaction, amplify a product introduction, or reframe the market narrative after an acquisition.
Thinktiv is a consulting firm headquartered in Austin, Texas. We partner with private equity sponsors and executive teams to transform software and tech-enabled companies into the most valuable versions of themselves. Established in 2005, we’re an expert team of business operators and software technology pioneers that uniquely weave customer & product experience, corporate strategy, and transaction advisory into our approach which we call Integrated Value Creation. Let’s connect on Twitter or LinkedIn or work with us to create more value.
